Nippon Paint Unveils Online Campaign “Colour Ranger”
Bangkok, 25 April 2014 – Nippon Paint Decorative Coatings (Thailand) Co., Ltd., the paint innovation leader, has launched a creative online campaign, “Colour Ranger”, to invite consumers to turn back time with their superheroes via an interactive video contest. The campaign offers contest winners a range of prizes, including laptops (individual category) and iPad Minis (team category). This campaign is targeting young consumers to build brand engagement.
The online campaign, “Colour Ranger”, inspires consumers’ most colorful childhood memories and asks them to create their own video through Nippon Paint’s Facebook Fanpage. They can choose their favorite stories and superheroes from “Colour Ranger” to be in the video with them and then post or share their video via online channels or social media. The videos which get the most votes or likes win.
The prizes are divided into two categories: individual and team. The individual winner will receive a Toshiba laptop worth 15,000 Baht. The winning team (three people) will receive three 16 GB iPad miniswith retina displays and cases, valued
at 45,000 Baht. Many other prizes are available to other contestants, with a combined value of more than 100,000 Baht.
The contest runs today through 28 May 2014. A list of winners will be posted on Nippon Paint’s Facebook Fanpage on 12 June 2014. For more information about how to join the online campaign, “Colour Ranger”, please visit Nippon Paint’s Facebook Fanpage www.facebook.com/NipponPaintDecor.