Big Screen Smartphones Becomes a Growing Trend in China, Says IDC China

Big Screen Smartphones Becomes a Growing Trend in China, Says IDC China

 Singapore and Hong Kong, September 8, 2014

Big Screen Smartphones Becomes a Growing Trend in China, Says IDC China Kitty Fok, IDC China Managing Director, shared her views on smartphone market in China recently, especially on big screen smartphones. Full video can be viewed here : http://youtu.be/grj13JCgyeo

Below are some key points of her insights:

(1) China market sees increased use of big screen (5-7 inches) smartphones, which accounted for more than 20% of total smartphones in 2013 and are expected to further increase.

IDC China01 IDC China02 IDC China03(2) Reasons of this increase:

IDC China04

  • The way Chinese people use smartphones has changed, especially among young generation who use smartphones less for voice communication and more for digital applications such as text, video, game, shopping, etc.
  • In tier 4-6 cities in China, without full popularization of PCs and tablets, smartphones are often the only devices for people to keep daily connection and entertainment, so bigger screen is more attracting.
  • China local smartphone manufacturers are providing consumers bigger screen smartphones with more affordable price than international brands.

(3) Apple’s new device has a much bigger screen, so what are the implications in terms of its appeal within the China market?

  • We are expecting a replacement wave in Apple’s installed base market in China
  • People are using smartphones more for digital applications than for voice
  • When digital applications replace voice as the primary function, smartphone manufacturers need to think of how they can make a smartphone more useful for the consumers. High resolution, good camera, text system and others will become increasingly important.

 

 Full video can be viewed here : http://youtu.be/grj13JCgyeo

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 -ENDS-

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