IDC Asia/Pacific Mobility Predictions 2015

IDC Asia/Pacific Mobility Predictions 2015

Key Takeaways:
  • Asia’s mobile operators will increasingly look to push into mobile advertising to drive new revenues
  • M-Commerce in Asia/Pacific will account for over $25b in revenue in 2015. In some countries, M-commerce will account for more than 50% of all e-commerce transactions.
  • Telcos will either acquire existing mobile advertisers or partner with them