GHC ASIA ENTERS STRATEGIC ALLIANCE WITH TQPR
Bangkok, 2 June 2015 – GHC Asia, a leading regional public relations network specializing in the luxury lifestyle sector, has entered into a strategic alliance with TQPR, a Southeast Asian PR network with a strong presence in Thailand, Malaysia, Vietnam, as well as Myanmar.
The alliance follows the 60% acquisition of GHC Asia by the Hakuhodo Group, one of the world’s top ten advertising and marketing groups, and is part of GHC Asia’s strategy to expand its regional offering.
“We did already have our own small presence in Bangkok, but we feel that the new strategic alliance will better enable us to more rapidly and significantly beef up our ability to serve clients in the Southeast Asian region,” said Paul Hicks, CEO of GHCAsia.
“We also see great synergies between the two businesses. TQPR has strength and expertise in some of the areas we already operate in, like travel and tourism, hospitality and aviation, while also adding new areas of expertise which we are trying to expand further into, such as automotive.”
Under the alliance, TQPR will service GHC Asia’s existing regional clients in Thailand, while the two companies will jointly seek opportunities to develop new business together.
TQPR was founded in 1995 and is headed by Tom Van Blarcom and Maetavarin Maneekulpan. Working across a range of practice areas and competencies, TQPR has grown to become one of Southeast Asia’s leading full service public relations consultancies. Its solid roster of clients include Airbus, Walt Disney, Etihad Airways, AJE Big Cola, Zespri, AXA, Lamborghini and CommVault, among others,
GHC Asia was founded in Hong Kong in 1997 by Lynn Grebstad and Paul Hicks, who have broad experience and solid networks in businesses and media targeting wealthy, high-end consumers.
With hotels, resorts, luxury brands, high-end restaurants and the national tourism organizations of various countries as its main clients, GHC Asia is a unique PR agency that specializes in communications around products and services aimed at higher-income consumers.
Since its foundation in Hong Kong, GHC Asia has opened offices in Shanghai and Singapore in 2006, Beijing in 2009 and Bangkok in 2010 prior to Chengdu in 2015, growing in tandem with the expansion of Asia’s wealthy class.
About GHC Asia
GHC Asia was founded in 1997 as a partnership, Grebstad Hicks Communications, by Lynn Grebstad and Paul Hicks. The company over time has built its strength and become a regional PR network known for its expertise in the hospitality and luxury lifestyle sectors
Some of GHC Asia’s current clients include Belmond, Fairmont Raffles Hotels International, Hirsch Bedner & Associates, Marriott International, Ritz-Carlton, McArthurGlen Designer Outlets, Maybourne Hotels, Oetker Collection, Rolls Royce China, Silversea Cruises, Singapore Changi Airport, Wheelock Properties and WORLDHOTELS.