Telstra Scores a Hat-trick at the 2015 Frost & Sullivan Asia Pacific ICT Awards
The company bagged the Asia Pacific Telco Cloud Service Provider of the Year, Asia Pacific Fixed Broadband Service Provider of The Year and Asia Pacific Managed Service Provider of the Year awards.
Mayank Kapoor, Research Manager, ICT – Data Centre & Cloud Computing, Asia Pacific at Frost & Sullivan said that Telstra’s focus on developing a multi-cloud platform and orchestration capability was central to its success in the region as most enterprises today are in the process of implementing a Hybrid IT environment.
“Telstra’s ability to upport Hybrid IT was further enhanced through a series of partnerships with market leaders such as Cisco, VMware and IBM that supplement its existing services portfolio. The company’s continuing focus on delivering mature and flexible cloud and network services at scale across the Asia-Pacific region position it as a “Champion” in the Asia-Pacific telco cloud services market,” he added.
Avinash Sachdeva, Senior Industry Analyst, ICT — Telecoms, Asia Pacific at Frost & Sullivan said that Telstra is Australia’s leading fixed-broadband service provider with more than 46% subscriber market share.
He noted that in 2014, Telstra enhanced the overall value it offered to its customers and increased its fixed-broadband market share, service revenues, and customer NPS scores.
“To cater the increasing customer expectations related to speed, coverage, and need for more household family connections, it upgraded its network infrastructure to improve line speeds and introduced market leading Wi-Fi technology in home. It also upgraded and simplified its broadband packages to include competitively priced Foxtel IPTV services, generous data quotas, and lower call tariffs,” said Avinash.
He added that in November 2014, Telstra offered free public trial to over 1,000 Wi-Fi hotspots, as part of its strategy to build Australia’s largest Wi-Fi network with more than 2 million sites nationally, over the next 5 years. “Once ready, Telstra’s broadband customers will gain exclusive access to this new network that will enable them to take their home broadband allowance away from their homes,” Avinash said.
Sandeep Bazaz, Industry Analyst, ICT, Asia Pacific at Frost & Sullivan noted that Telstra has demonstrated exemplary performance in the managed services market by putting together a compelling end-to-end value proposition. He added that Telstra focused on three key areas in 2014, which included establishing a strong unified communications and collaboration portfolio; enhancing its infrastructure hosting capabilities across more regions and making significant investments in the intelligent network.
“To enhance its network capability offering, Telstra acquired Bridgepoint, O2 and Pacnet in 2014. The Pacnet acquisition was especially noteworthy. While it provided Telstra with access to a large undersea cable capacity and a network of data centers in the region, it also allows them access to an industry leading SDN-enabled network — Pacnet Enabled Network,” he added.
Stuart Bird, Telstra’s Director Fixed Broadband and Bundled Products and Services said Telstra was pleased to be recognised for its work in the cloud, fixed broadband, and managed service segments in Asia Pacific.
“The win is an acknowledgement that we’re listening and acting on what our customers tell us is important to them. In particular, for our fixed broadband customers, this has meant offering better connectivity in and out of the home or office, creating simpler offers, providing the best choice of entertainment, and being on hand 24×7 with professional support options to help people get the most out of their technology,” he added.
About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today’s market participants.
For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organization prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies?
Contact Us: Start the discussion