Online ad agency ‘Gottimize’ introduces ‘adwitt’ technology
BANGKOK, 15 September 2015 – Kornnikar “Nana” Niwatsaiwong, a digital marketing veteran, has assumed her new role as MD of Gottimize, an advertising agency with expertise in online media which have joined hands with Yello Mobile, Asia’s leading provider of digital media solutions, to introduce in Thailand, Adwitt, an advertising management technology for Facebook and Instagram that can improve the effectiveness of Facebook advertising.
The managing director of Gottimize, a performance media agency, revealed that businesses today tend to rely more heavily on online media, which allow them to direct their messages to target audience and boost their sales significantly. Nevertheless, she said, making best use of a marketing/advertising budget requires expertise in media planning and buying, including a sophisticated advertising management technology.
She added that Facebook is now a very popular platform for online advertising, which means that the recent completion of a partnership agreement between Gottimize and Yello Mobile, South Korea’s and Asia’s leading provider of digital media solutions, will open up exciting opportunities in Thailand.
Yello Mobile is a South Korean corporate group that, through its member companies, offers a wide range of digital media solutions. Gottimize secures a license to use a technology from Wisebirds, that is one of the first Facebook Marketing Partners granted access to the Instagram Ads API.
“Our ‘Adwitt’ facebook advertising management technology allows brand owners to design with ease their facebook advertising campaigns that are truly suitable for the target groups. Its ability to display data about the outcomes of an advertising campaign in different ways facilitates a strategy and campaign modification. There was 20% difference when we applied Adwitt compared to when we did not use. More technologies will be launched both in Asia and globally to help businesses achieve maximum efficiency in media management,” noted she.
Operating its business not only on the facebook platform but also on Instagram, Gottimize has officially started commercializing the “Adwitt” technology in Thailand in September 2015.