Fitbit Reveals Fitbit Blaze – The Smart Fitness Watch that Empowers Consumers to Get Fit in Style

Fitbit Reveals Fitbit Blaze – The Smart Fitness Watch that Empowers Consumers to Get Fit in Style

Versatile Smart Fitness Watch  features a sleek design and easily interchangeable accessories, an enhanced fitness experience with advanced coaching, and the smart features you need to stay connectedFitbit Blaze_Lineup Fitbit Blaze

Thailand, Bangkok – January 6, 2016 – Fitbit (NYSE: FIT), the leader in the connected health and fitness market, today unveiled the Fitbit Blaze™ smart fitness watch, its smartest, most stylish, most motivating fitness tracker yet. The latest addition to Fitbit’s award-winning line of innovative devices, Fitbit Blaze is available today for presale with global retail availability starting in March 2016. Fitbit Blaze is a smart fitness watch built to help you make the most of your workouts, with a versatile design to fit your personal style, and the smart notifications that matter most – all in one sleek Smart Fitness Watch that fits seamlessly into your life:

  • Enhanced fitness features like FitStar™ by Fitbit® on-screen workouts, Connected GPS,PurePulse® heart rate tracking, and SmartTrack™ automatic exercise recognition help motivate and push your fitness further
  • Focus on style featuring a slim design, easily interchangeable bands and frames, and a beautiful, color touchscreen with a variety of clock faces to fit your personal style
  • Curated to fit your life and focused on the features that make tracking your health and fitness easier, Fitbit Blaze includes the smart notifications that matter most, like call, text and calendar alerts, so you can stay connected to what’s important, and a long battery life of up to 5 days allows you to keep up with your life, day and night

“One of the first things we learned in this industry is that fitness is personal – and if something isn’t your style, you won’t wear it,” said James Park, CEO and Co-Founder of Fitbit. “With Fitbit Blaze, we pushed the boundaries of what’s possible to create a beautiful, versatile device that can be customized to fit your personal style – while packing a powerful fitness punch to help you reach your goals. Fitbit Blaze delivers a combination of innovative features that were carefully selected with intention and purpose, designed to motivate and offer a fitness experience that is more effortless and more useful with advanced guidance and coaching.”

Pricing & Availability

Fitbit Blaze is available for USD 199.95 (or approximately THB 7,250). A full line of easily interchangeable accessories will be available in a variety of colors and styles with additional accessories coming soon. Accessories available at introduction include:

  • Classic high-performance elastomer bands available in black, blue and plum USD 29.95 (or approximately THB 1,090).
  • Luxe genuine leather bands paired with stainless steel display frames available in black, mist grey and camel USD 99.95 (or approximately THB 3,620).
  • Luxe stainless steel link band paired with a stainless steel display frame available in silver USD 129.95 (or approximately THB 4,710).

 About Fitbit, Inc. (NYSE:FIT)

Fitbit helps people lead healthier, more active lives by empowering them with data, inspiration and guidance to reach their goals. As the leader in the connected health and fitness category, Fitbit designs products and experiences that track everyday health and fitness. Fitbit’s diverse line of award-winning products includes Fitbit Surge™Fitbit Blaze™Fitbit Charge HR™Fitbit Charge™Fitbit Flex®Fitbit One® and Fitbit Zip® activity trackers, as well as the Aria® Wi-Fi Smart Scale. Fitbit products are carried in over 48,000 retail stores and more than 55 countries around the globe.

Fitbit, the Fitbit logo, Fitbit Surge, Fitbit Blaze, Fitbit Charge HR, Fitbit Charge, Fitbit Flex, Fitbit One, Fitbit Zip, Aria, MobileRun, PurePulse, SmartTrack and FitStar are trademarks, service marks and/or registered trademarks of Fitbit, Inc. in the United States and in other countries. All other trademarks, service marks, and product names used herein are the property of their respective owners.