2016 Mid-Year Best Brand Ranking for Thailand

2016 Mid-Year Best Brand Ranking for Thailand

 Thailand: Top Buzz Rankings

And here are the top buzz rankings and top buzz improvers by industry category in Thailand:

·         Automotive – Toyota is the highest ranked brand by buzz in this category!

·         Internet – Facebook is the highest ranked brand by buzz in this category!

·         Mobile Devices – Apple iPhone is the highest ranked brand by buzz in this category!

·         Personal Care – Vaseline is the highest ranked brand by buzz in this category!

YouGov’s BrandIndex is a daily measure of brand perception among the public, tracking many brands across multiple sectors simultaneously. Twice a year, we consolidate our data and publish the Best Brand Ranking across the globe. These 2016 Mid-Year Rankings compare BrandIndex Buzz scores for over 250 brands in Thailand, revealing the brands with the most positive noise in the first half of the year.2016 Mid-Year Best Brand Ranking for Thailand

Buzz is one of the range of metric that BrandIndex tracks, where we ask respondents, “If you’ve heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?” Buzz scores can range from 100 to -100 and are compiled by subtracting negative feedback from positive. A zero score means equal positive and negative feedback.

To see the detailed methodology, or to see the Best Brand Ranking in other countries / regions, visit our BrandIndex website: http://www.brandindex.com/ranking/2016-mid

Should you have any further enquiry on the ranking, please contact me at holly.fung@yougov.com

About YouGov

YouGov is an independent, publicly listed global insights agency. We are one of the most recognised and quoted names in research across UK, Europe and North America – and we are expanding quickly throughout Asia Pacific.  We help businesses grow by providing a real-time picture of consumer perception and behaviour, enabling our clients to make decisions that are both fast and informed. YouGov provides simple, timely and cost effective consumer market research solutions. Our signature products includes BrandIndex – the daily brand perception tracker; Profiles – our segmentation and media planning platform; and Omnibus – the fastest and most cost effective way to obtain trusted consumer opinion from a representative online sample.