Logitech Outlines Marketing Strategy for 2017 with Focus on Gaming,
Introduces Prodigy Series Products for Gamers
Bangkok, December 9, 2016 – Logitech announced its marketing strategy for next year, focusing on gaming market. It also launched ‘Prodigy Series’ products designed for gamers, with a target to achieve 30 percent sales growth in each quarter.
Ms. Siranee Vuthipadadorn Country Business Manager Thailand, Logitech, said, “In 2017, we will focus our marketing efforts on gaming segment as Thailand is a hub for gaming in Southeast Asia. In Thailand, a large number of white-box PCs are shipped each year, with increasing demand for white-box PCs in public sector. As a result, we see a good opportunity for gaming products including wired and wireless mice, keyboards and headsets for gamers. We will continue to support activities and events related to gaming such as storefront campaigns, gaming software and eSport sponsorship.”
The company has introduced ‘Prodigy Series’ products specifically designed to enhance gaming experiences. The new products — two models of gaming mice, keyboard and headset — feature advanced technology, ease of use and sleek designs.
The newly launched Logitech G Prodigy Series products include Logitech® G403 Prodigy™ Gaming Mouse, Logitech® G403 Prodigy™ Wireless Gaming Mouse, Logitech® G213 Prodigy™ RGB Gaming Keyboard, and Logitech® G231 Prodigy Headset.
Hot technologies in 2017 will include wireless products, which feature a high growth rate, such as Logitech M331 Silent Plus and the Logitech M221 Silent Wireless Mice. These are the first silent mice developed by Logitech, and they have gained good market recognition. Logitech has continuously developed and designed a variety of products with Bluetooth technology including Bluetooth mice, Bluetooth keyboards and Bluetooth headsets to satisfy market demands. One highlighted feature of Logitech products lies in their ability to connect up to three devices at the same time.
“While several IT companies may expect a flat growth rate in 2017, Logitech would continue its sequential growth as its sales grew 30 percent in every quarter in 2016. With a wider range of products, including gaming and wireless products, we can continuously promote and market our offerings for various segments. Despite increasing number of cheaper mice imported from China, most consumers still prefer to use high-quality products from a trusted brand like Logitech,” added Ms. Siranee.
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Logitech designs products that have an everyday place in people’s lives, connecting them to the digital experiences they care about. Over 30 years ago Logitech started connecting people through computers, and now it’s designing products that bring people together through music, gaming, video and computing. Founded in 1981, Logitech International is a Swiss public company listed on the SIX Swiss Exchange (LOGN) and on the Nasdaq Global Select Market (LOGI). Find Logitech at www.logitech.com, the company blog or @Logitech.
# # #2015 Logitech, Logicool, Logi and other Logitech marks are owned by Logitech and may be registered. All other trademarks are the property of their respective owners. For more information about Logitech and its products, visit the company’s website at www.logitech.com.