SATO Acquires Inline Digital Printing Leader DataLase

SATO Acquires Inline Digital Printing Leader DataLase

A turning point for delivering innovative customer value on the global stage

 SATO, a leading global provider of Auto-ID solutions that empowers workforces and streamlines operations acquired a 100% share of UK-based inline digital printing (IDP) leader, DataLase. Thai customers will in the near future enjoy the benefits provided by the innovative IDP technology brought about by this move.

The two companies first teamed in October 2015 to form the strategic partnership SpeciaLase to introduce the game-changing DataLase IDP technology in Japan and the Asia-Pacific region. SATO held a 33.3% share of DataLase prior to this acquisition.

The DataLase IDP solution is the only one of its kind and enables high-speed, fast turnaround printing which is ideal for packaging and product customization and personalization. IDP technology allows printing of variable information to enable real-time marketing to maximize brand owner and consumer value. The system is inkless at the point of printing, thus removing the need for consumables in the production environment at the point of fulfilment.

The acquisition optimizes synergies from the DataLase IDP solution and SATO’s on-site commitment and global network to deliver financial savings, environmental benefits and enhanced marketing capabilities for end users. Application in total track and trace solutions is expected to provide benefits for customers in numerous high-volume, fast-moving industries including manufacturing, logistics, pharmaceuticals and food and beverage.

DataLase CEO Chris Wyres commented, “We are pleased to announce this evolution of our strategic partnership with SATO and firmly believe this will enable our revolutionary inline digital printing solutions to be delivered to a global customer base.”

“DataLase is a transformative addition to the SATO Group and we will grow its game-changing technology into one of our core businesses to add holistic value for our customers,” said SATO President and CEO Kaz Matsuyama. “Embracing new technologies to tag, track and link data to everything is key to developing innovative on-site solutions that enable the streamlined work sites of the future. This acquisition expands the Auto-ID options for our customers and we consider it absolutely essential to achieving our long-term business objectives.”

Daisuke Tatsuta, GM, Sato Auto-ID (Thailand) Co., Ltd., said, “This revolutionary technology enables Thai customers to achieve greater cost efficiency and competitive advantage. We are thrilled to bring the innovative and powerful IDP solutions to deliver value to Thailand customers soon.”

In 2016, DataLase increased its strategic partnership portfolio across inks and coatings, substrates and print technology to deliver IDP product and packaging solutions for brands such as Ricoh, Xerox, Mundi, KBA-Metronic, Macsa ID, and Pulse Inks. Also in 2016, global print and publishing solutions provider Flint Group became the first licensee of Variprint, a revolutionary DataLase technology that enables real time messaging and variable data on packaging with a selection of monochrome colors.

About Datalase
DataLase Ltd. is a leading inline digital printing company. Headquartered in Widnes,Cheshire, UK, DataLase works with a selection of market leading strategic partners acrossinks and coatings, substrates and brands to deliver revolutionary solutions for inline digitalprinting of products and packaging. The mission of the company is to deliver innovative, costeffective, high speed digital printing solutions to brand owners that provide the enhancedquality, operational efficiency and marketing capability to grow brand value and protect market share.For further information, please visit our website www.datalase.com and follow us on Twitter,LinkedIn and Facebook.

About SpeciaLase

SpeciaLase Ltd. was launched in 2015 to develop business partnerships, conduct joint product development and sales of DataLase heat-sensitive pigments in Japan and the Asia Pacific region, and conduct sales of coding agents and equipment.

 About SATO Auto-ID (Thailand) Co., Ltd

SATO is a manufacturing integrator of engineered Auto-ID solutions that fills The Last Inch™ for customers, providing one-stop solutions integrating printers, readers, software, labels, after-sales support and more.

SATO is an Auto-ID market leader in Japan and a trusted provider of choice for leading Japanese manufacturers. SATO Auto-ID (Thailand) Co., Ltd has been providing precision, labor and resource savings, peace of mind and environmental protection to clients with data collection systems and labeling solutions since 2001. The company currently employs over 160 people in Thailand. For more information, please visit www.satothailand.co.th or contact us at marketing-stc@sato-global.com.