HUAWEI P10 AND P10 PLUS WIN INAUGURAL TIPA AWARD 2017 FOR BEST PHOTO SMARTPHONE
Devices co-engineered with Leica considered best photo smartphone
by universally-recognised photography industry body
Huawei Consumer Business Group has announced that the HUAWEI P10 and P10 Plus have won the inaugural Technical Image Press Association (TIPA) Award for Best Photo Smartphone.
Following the technical and commercial success of the HUAWEI P9 – which has already sold over twelve million units around the world – the HUAWEI P10 benefits from an evolution of the company’s partnership with Leica Camera, with Leica Dual-Camera 2.0 and Leica Dual-Camera 2.0 Pro Edition, resulting in TIPA considering it to be one of the best photographic and imaging products of 2017.The HUAWEI P10 and P10 Plus embrace the art of photography, inside and out. The world’s first 8MP Leica front camera makes every shot a cover shot, allowing anyone to capture perfect portrait photography in a Leica image style. More accurate feature recognition is achieved through 3D facial detection technology, subjects look more natural-looking thanks to the studio-like portrait features, and portraits are radiant with Dynamic Illumination enabling professional studio-like re-lighting capabilities.
HUAWEI P10 and P10 Plus’s Leica Dual-Camera 2.0 enables wide aperture photography with a natural bokeh effect, whilst the front camera automatically transitions to wide-angle mode when it detects there are several people as subjects. Hybrid Zoom, meanwhile, allows users to focus in on specific areas of an image while keeping the sharpness of image quality. All this quality hardware and software expertise is within a signature camera window that is flush with the back of the device, allowing for a compact and minimalistic design.
Following rigorous testing and evaluating, the TIPA Award is universally recognized as designating high quality cameras, lenses, accessories, and imaging products. Editors from 27 professional, amateur, and business magazines from Asia, Australia, Europe and North and South America voted for this year’s awards. Enthusiasts and professionals regard any TIPA award as a seal of quality and a responsible suggestion to support their choices in buying cameras, lenses and accessories.
Demonstrating how the HUAWEI P10 and P10 Plus truly redefine modern portraiture, upon launch Huawei partnered with Leica and internationally renowned art institution Saatchi Gallery to commission and curate portraiture from seven highly regarded photographers – including Chris Levine, Berndnaut Smilde and Manfred Baumann – based around the theme and their interpretation of the New Aesthetic. The artists’ work debuted at a special pop-up exhibition at Mobile World Congress in Barcelona at the time of launch, with some being included in Saatchi Gallery’s Selfie to Self-Expression, the world’s first exhibition exploring the history of the selfie from Velazquez to the present day, while celebrating the truly creative potential of a form of expression often derided for its inanity. Selfie to Self-Expression is open until May 30th 2017.
Richard Yu, CEO of Huawei Consumer Business Group commented, “It is rewarding for the photographic capabilities of the HUAWEI P10 and P10 Plus to be considered so highly by the experts of the industry. We receive this award with gratitude, as well as a passion and belief that we are taking smartphone photography to new heights. This award is testament that we are achieving what we set out to achieve – we strive to continue doing so.”
Thomas Gerwers, TIPA chairman, says “The P10 and P10 Plus impressed the Technical Committee and TIPA members with their innovative features and design that all goes to delivering crisp, sharp images, with especially exciting advances in low light photo quality. The collaboration of Leica’s fast lenses coupled with twin sensors makes the P10 and P10 Plus both innovative and breakthrough products that raise the bar on smartphone photographic quality.”
About Huawei Consumer Business Group
Huawei’s products and services are available in more than 170 countries and are used by a third of the world’s population, ranking third in the world in mobile phone shipments in 2014. Sixteen R&D centers have been set up in the United States, Germany, Sweden, Russia, India, and China. Huawei Consumer Business Group is one of Huawei’s three business units and covers smartphones, mobile broadband devices, home devices and cloud services. Huawei’s global network is built on 20 years of expertise in the telecom industry and is dedicated to delivering the latest technological advances to consumers around the world.
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