Virtualization and Cloud Computing will Enable Thailand to Compete Globally in 2014

Virtualization and Cloud Computing will Enable Thailand to Compete Globally in 2014 


 Bangkok, 23 December 2013 — VMware, Inc. (NYSE: VMW), the global leader in virtualization and cloud infrastructure, today outlined the trends in 2014 that will transform for businesses in Thailand.

“At VMware, our vision is centered on empowering IT to help organizations become more efficient, leaner and profitable. By embracing the benefits of cloud and enabling IT to build a radically simpler and more efficient IT infrastructure, businesses can maximize their performance and cost savings ,even though  The ongoing political turmoil will drive demand for virtualization desktop software that enables users to work from anywhere if they cannot go to their offices  and  VMware technology allows users to move their workplaces immediately when they cannot access to the prime location due to natural disasters or political unrest. ” said Dr. Chawapol Jariyawiroj, Country Manager Thailand and Indochina, VMware Thailand.

Enterprise IT Landscape 2013

There are two factors that are driving enterprise IT this year.  First, virtualization technology is the enabler for organizations to innovate and thrive by streamlining IT operations in support of business goals and priorities and allowing more strategic IT projects to be kick started. According to the IDC Server Economies Index sponsored by VMware, virtualization has helped avoid THB30.96 billion from 2013 to 2020 in Thailand associated with hardware, power, real-estate and management costs.  Virtualization is one of the most disruptive, transformative forces of our generation in IT and all the dollars avoided are driving more strategic projects here.  Secondly, the industry is moving to a Software-Defined approach to managing the Data Center.  We call this the Software Defined Datacenter (SDDC) and it’s an architecture that is helping to make enterprise IT more relevant, more agile and also allowing best use of public and private cloud service, as well as enabling a more mobile workforce (BYOD

Prevailing Trends in 2013

The biggest trend in Thailand is the continued evolution of cloud computing.  Cloud adoption rates in Thailand are now 88 percent and considered a top priority that is highly relevant to the organization for driving business improvements. (Source: The VMware Cloud Index 2013, an Asia Pacific-wide study commissioned by VMware and conducted by Forrester Consulting.)

Now, the challenge is to align IT projects with the needs of customers.  In Thailand, 78 percent say their top business priority is to adjust to the rising expectations of customers and improve customer satisfaction.

Another trend in Vietnam is the rise of the multi-device mobile workforce.  Companies will need to extend the core principle of virtualization to create a virtual workspace for end-users that work on the go.

“You can call this BYOD or enterprise-enabled mobility, but companies need to enable a strategic end-user computing strategy to make their people productive from wherever, whenever and on whatever device — mobile phones, smart phones, tablets, phablets, laptops—for work,” Dr. Chawapol.   “Work is not a physical place anymore, and employees need a secure and risk-free solution endorsed by IT.”

Outlook 2014

The trend of virtualization, cloud and end-user mobility will continue in Thailand in 2014 and will continue to drive innovation where those that adapt and evolve will be more likely to succeed.  However, the transition will require a culture shift within the company mindset.

• Virtualization and the Software-Defined Data Center

Virtualization will continue to accelerate in the coming year as all sectors in Thailand realize the benefits of the virtualization and the adoption of cloud computing. Universities, government ministries and telecommunication vendors have adopted the cloud to create new services and to develop education programs. The VMware Cloud Index 2013 shows that 81 percent of Thailand respondents view cloud as a top priority or highly relevant to their organizations and 91 percent said cloud computing or ‘as-a-service’ approaches are significant or highly significant for their organization and impacts business transformation.

Thailand believe a software-defined approach to implementing and managing datacenter resources (servers, storage, networks) will have a significant impact on their organizations over the next 2-3 years.

“It is great news that more business are realizing the potential of the cloud,” Dr. Chawapol. “In 2014, we expect companies to focus investments in time, money, and skills in private clouds followed by hybrid clouds,”

• Mobile Device Management and End-User Computing

The end user computing trends in 2013 is expected to grow exponentially next year with the workforce aggressively adopting BYOD programs. The different types of mobile devices in the market and computing styles has required a revamp in IT infrastructure. Enterprise policies on employee-owned hardware usage need to be thoroughly reviewed, updated and extended as only But only 51% in APAC state that it is a priority for their organizations to implement BYOD over the next 12 months (highest priority came from Thailand 67%). With the increased adoption of the BYOD, the workforce will leverage on the personal cloud accessibility across various mobile devices. Users will use a variety of devices, with the PC remaining one of many options, but no one device will be the primary hub. Therefore, the cloud will be the mutual tool connecting these devices.

The organizations realized the need for risk management with the use of cloud technology for backup and disaster recovery. Thai businesses also recognized that IT has a significant role to play in enabling Thai companies to not just reap the benefits of IT as a service and reducing capital expenditure but also in disaster recovery and business continuity.

About VMware

 VMware is the leader in virtualization and cloud infrastructure solutions that enable businesses to thrive in the Cloud Era. Customers rely on VMware to help them transform the way they build, deliver and consume Information Technology resources in a manner that is evolutionary and based on their specific needs. With 2011 revenues of $3.77 billion, VMware has more than 400,000 customers and 55,000 partners.  The company is headquartered in Silicon Valley with offices throughout the world and can be found online at

VMware and VMworld are registered trademarks and/or trademarks of VMware, Inc. in the United States and/or other jurisdictions. All other marks and names mentioned herein may be trademarks of their respective organizations. The use of the word “partner” or “partnership” does not imply a legal partnership relationship between VMware and any other company.