3rd Platform Will Ensure the Future of Business Process Management and Middleware Market in Asia/Pacific

3rd Platform Will Ensure the Future of Business Process Management and Middleware Market in Asia/Pacific, Says IDC

Singapore and Hong Kong, July 15, 2013 – In 2013, IDC observed several high-profile management movements among the major middleware vendors as they restructured to be more relevant and aligned themselves closer to the marketplace, putting a dent in customers’ confidence in causality. Coupled with uncertainties in the macroeconomic landscape and moderate expansion rates in the two large emerging Asian economies, India and China, the business process management (BPM) and middleware market in Asia/Pacific excluding Japan (APEJ) grew by just 2.2% to US$1.4 billion in 2013. However, it is expected to bounce back in 2014 and grow at 6.2% to reach US$1.5 billion. Growth projections for this market remain positive with a compound annual growth rate (CAGR) of 7.9% and are expected to hit the US$2 billion mark by 2018.

“2013 was a year of change as the industry transforms and evolves alongside with technology advancements in the 3rd platform — cloud, mobility, Big Data, and social. The middleware layer is ever more so required to be robust, flexible, and scalable to handle disparate workload demands in terms of velocity, volume, and variety. This ensures the future of middleware technologies: a key enabler to cope with today’s rapidly changing business environment,” says Chris Zhang, Senior Market Analyst, Application Deployment Software Research, IDC Asia/Pacific.

Overall, IDC expects BPM to be the best performer in the middleware market as organizations in the region strive to stay competitive in the global landscape. Investment in process efficiency will continue to drive growth in this market. Business-to-business (B2B) middleware market is also predicted to do well as organizations aim to achieve high visibility and resiliency of their supply chains. Increased ecommerce activities in the region are also demanding businesses to invest in more effective communication and collaboration systems.

In terms of technology drivers, increased market momentum and opportunities around mobility will continue to drive demand for mobile application development and deployment platforms. “IDC expects vendors to expand their focus beyond the core development and deployment platform – and more on mobile device management, mobile content management (think of the DropBox phenomenon), and mobile security (spanning across identity access, policy management, and encryption capabilities),” Zhang further adds.

The growth of the Platform as a service (PaaS) market will also continue over the forecast period with some degree of cannibalization to the on-premise market. It is critical for vendors to recognize this trend and start to differentiate themselves in the marketplace as PaaS becomes more of a commodity.

IDC’s Asia Pacific Semiannual Application Deployment Software Tracker

Key points from IDC’s Asia/Pacific Semiannual Application Deployment Software Tracker include:

  1. Growth projections for the middleware market in APEJ remains positive with a CAGR of 7.9% and is expected to reach $1.9 billion by 2018 as key economies (i.e. China and India) continue to grow.
  2. Developing Southeast Asian countries such as the Philippines, Malaysia, and Vietnam will continue to enjoy healthy growth — preference over appliances/converged systems (smaller cores) for fast deployments and minimal configurations is obvious in this subregion.
  3. The De-IOE (deleting IBM, Oracle, and EMC) initiative in China is expected to influence governments and state-owned enterprises (SOEs) in adopting preferences for and supporting local solutions.



  1. Countries included in IDC Asia/Pacific Semiannual Application Deployment Software Tracker are Australia, Hong Kong, India, Indonesia, Korea, Malaysia, New Zealand, Philippines, the PRC, Singapore, Taiwan, Thailand, Vietnam and the Rest of Asia Pacific.
  2. Software revenue consists of license, maintenance, and other software revenue.
  3. Application Deployment Software includes Application Server Middleware and Integration & Process Automation Middleware.


For more information about the research or to purchase this data, please contact Sheryl Fuertez at +65-6829-7758 or sfuertez@idc.com.If you would like to be on our mailing list for IDC’s Asia/Pacific press release, please register here.


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About IDC Trackers

IDC Tracker products provide accurate and timely market size, vendor share, and forecasts for hundreds of technology markets from more than 100 countries around the globe. Using proprietary tools and research processes, IDC’s Trackers are updated on a semiannual, quarterly, and monthly basis. Tracker results are delivered to clients in user-friendly excel deliverables and on-line query tools. The IDC Tracker Charts app allows users to view data charts from the most recent IDC Trackerproducts on their iPhone and iPad.

About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community to make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. In 2014, IDC celebrates its 50th anniversary of providing strategic insights to help clients achieve their key business objectives. IDC is a subsidiary of IDG, the world’s leading technology media, research, and events company. You can learn more about IDC by visiting www.idc.com.


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For press enquiries, please contact:

Chris Zhang

Senior Market Analyst

IDC Asia/Pacific Application Deployment Software Research





Holly Fung

Marketing & Events Manager