LG Unveils 4K Ultra HD 3D Blu-ray™ Player – BP740

LG Unveils 4K Ultra HD 3D Blu-ray™ Player – BP740

This all-in-one smart player promises toupgrade your home entertainment through

Smart features and a variety of premium content

LG 4K Ultra HD 3D Blu-ray™ Player - BP740 - 2Bangkok, July 29, 2014 – LG Electronics (Thailand) Co., Ltd. has rolled out the LG BP740, the ultimate 4K Ultra HD 3D Blu-ray™ Player, offering the best picture quality for your home entertainment with its 4K Ultra HD Upscaling feature. Advanced technology 3D Playback allows access to the most comfortable 3D viewing experience. What’s more, via the innovative Miracast™ feature, screen content of mobile devices can be easily ‘mirrored’ onto a Smart TV. The LG BP740 also creates a family-friendly viewing environment thanks to the convenient Private Sound Mode 2.0, which channels soundtrack directly to headphones. Together with LG Magic Remote, the incredible 4K Ultra HD 3D Blu-ray™ Player promises to make life easy by giving you simple control over your entertainment.

LG 4K Ultra HD 3D Blu-ray™ Player - BP740 - 3

The LG BP740 is the ideal platform for enjoying breathtaking picture quality in the comfort of your home. Its Ultra HD Upscaling upgrades normal picture closer to Ultra HD quality at 4 times the resolution of Full HD, right in your living room. Perfected by advanced 3D technology, LG provides an immersive 3D viewing experience with an even brighter and clearer 3D picture and virtually no blur. For an advanced viewing experience, LG’s upgraded 2D to 3D Conversion will transform standard content into 3D stereoscopic images with superior depth effect and smoothness.

LG’s unmatched Miracast™ technology enables screen mirroring wirelessly and seamlessly from mobile devices to TV, allowing users to enjoy mobile content such as movies, music, pictures, videos, and games on a bigger TV screen through LG Smart Entertainment. Its Smart Share™ feature allows convenient network sharing, with content from digital devices such as PCs, laptops, and smartphones streamed seamlessly onto TV.

Man in living room watching television

For late-night viewing, content from broadcast TV to Blu-ray content and even online apps can be viewed without disturbing the rest of the family. The LG BP740’s Private Sound Mode transmits sound from TV to mobile devices through Wi-Fi, with only headphones required to enjoy content privately. The LG BP740 supports upgraded Wi-Fi Direct™, allowing greater connectivity through direct one-on-one wireless file sharing, easier access, and seamless content streaming with other digital devices. Furthermore, a powerful and easy-to-use USB Direct Recording & Playbackfunction allows users to enjoy video and audio from multiple formats and directly extract audio tracks from CDs & transfer them to a USB device.

The LG BP740 comes equipped with the most advanced yet easy-to-use Magic Remote, the perfect complement to LG’s elegant Smart TV platform. Users can simply point and click, drag and drop, or scroll up and down using the wheel to navigate LG Smart TV features, experiencing a variety of popular streaming entertainment and a range of quality lifestyle applications, interactive games and Video On Demand choices for individuals, friends and family. The Magic Remote’s intuitive user environment makes for easy, mouse-style web surfing.

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The LG BP740 presents a sleek, two-tone brushed silver and glossy black finish with stylized control buttons, LED display and flip-down cover.

The LG Smart 3D Blu-ray™ Player – BP740 is priced at 7,990 baht and is available in stores nationwide. For more information, please contact LG dealers nationwide, the LG Call Center on 0-2878-5757 or visit www.lg.com/th and www.facebook.com/thailandlifesgood.

Key features:

  • Ultra HD Upscaling – leverages picture quality
  • 3D Playback – plays 3D content
  • 2D to 3D – converses original content to 3D
  • Miracast™ – shares content from mobile devices onto a TV screen
  • Smart Share™ – connects electronic devices with Smart TV
  • Smart TV – allows access to premium contents & LG apps
  • Web Browser – surfs the Internet
  • Private Sound Mode – transmits sound from TV to mobile devices
  • Wi-Fi Direct™ – connects contents from other electronic devices with Smart TV
  • USB Direct Recording & Playback – plays contents from USB
  • Magic Remote – controls home entertainment over easy clicks
  • LG AV Remote App – controls content through Remote app on smartphone
  • Quick Booting – faster reboot system

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 About LG Electronics Thailand

LG Electronics (Thailand) Co., Ltd. is a leader and technology innovator in consumer electronics, mobile communications and home appliances. LG’s vision is to become the leading electronics and mobile phone brand – the world’s best at enriching lives through innovation. LG Thailand comprises four business units – Home Entertainment, Mobile Communications, Home Appliances, and Air Conditioning & Energy Solutions. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile devices, air conditioners, washing machines and refrigerators. LG aims to deliver products that feature stylish design and smart technology, with marketing programs under the concept of ‘Life’s Good’.


For the latest global news and information on LG Electronics, please visit www.LGnewsroom.com, and for information about LG products in Thailand, visit www.lg.com/th