SIAM GYPSUM AND USG BORAL BRING INNOVATION TO THE GYPSUM BOARD MARKETPLACE WITH THE INTRODUCTION OF USG Boral Elephant Gypsum Board Plus Sheetrock® Brand Technology
BANGKOK, THAILAND – Sept. 8, 2014 – In partnership with Siam Gypsum, USG Boral introduces new USG Boral Elephant Gypsum Board Plus Sheetrock® Brand Technology to the Thai market, bringing a lighter, easier-to-install gypsum board that will impact the way the building construction industry works across the region.
“USG Boral is committed to delivering the industry’s most innovative and advanced products to our customers,” said Frederic de Rougemont, CEO of USG Boral. USG Boral Elephant Gypsum Board Plus Sheetrock® Brand Technology redefines the gypsum board marketplace creating a more productive way to approach wall and ceiling board installation without compromising time or quality.“
USG Boral’s patented technology and innovative chemistry are key to the creation of their new gypsum board product. USG Boral Elephant Gypsum Board Plus Sheetrock® Brand Technology is 13 percent lighter than standard Elephant Gypsum Board, making the installation process more time efficient. For distributors, a lighter board is easier to lift and carry with less fatigue. A lighter product also means less wear and tear on equipment. More lightweight boards or adjacent products can be put on delivery trucks, resulting in potential fuel and freight savings. With a consistent core that’s easier to score and snap, this could translate to less waste and potential material cost savings.
Not only is USG Boral Elephant Gypsum Board Plus Sheetrock® Brand Technology lighter, it features Sag-Defying-Strength™ – ideal for ceilings by being fundamentally reengineered for improved sag resistance and improved strength-to-weight ratio. Sag-Defying Strength™ also helps reduce the chance of damage during handling and installation
USG Corporation and Boral Limited first announced their joint venture in October 2013 in an effort to close the gap across some of the fastest growing construction markets in the world. In connection with the joint venture, Boral has contributed its Gypsum division, which includes its gypsum board operations in Australia, Asia and the Middle East, and USG has contributed its Asian and Middle Eastern businesses, as well as exclusive access in the joint venture’s territory to its leading ceilings, cement board, gypsum fibre board, lightweight gypsum board and joint compound building products technologies.
“We have embarked on a journey to modernize the building industry, while maximizing value for our customers and shareholders”, said Ivan Kovarik, Managing Director, Thailand. “We are proud to introduce USG Boral Elephant Gypsum Board Plus Sheetrock® Brand Technology and believe it will help our customers build their business.”
For more information, please visit www.USGBoral.com/Innovation
About USG Boral
In early 2014, Boral Limited and USG Corporation formed a 50/50 joint venture known as USG Boral. With around 3,500 employees, USG Boral is a leading manufacturer and supplier of gypsum board-based wall and ceiling lining systems, mineral fiber acoustical ceiling systems, metal framing, joint compounds, high-performance panels and accessories throughout Asia, Australasia and the Middle East.
USG Boral Asia
USG Boral in Asia is a leading multi-country gypsum board producer in the region. USG Boral in Asia has 21 manufacturing sites in Asia, including China, Thailand, Indonesia, South Korea, Vietnam, India, Malaysia and the Philippines. In addition to gypsum board manufacturing plants, the business also has ceiling tile plants, metal roll forming lines and facilities for the production of jointing compounds and industrial plasters throughout the region, as well as an interest in a gypsum mine in Oman.
The Siam Gypsum Industry (Saraburi) Co., Ltd
Siam Gypsum was established in 1982 to manufacture and sell Gypsum boards under the “Elephant” brand. Siam Gypsum is a joint venture between USG Boral and Siam Cement Group, Thailand’s number one manufacturer and distributor of construction materials.