Consumer PC Shipments Helped the Asia/Pacific PC Market in Q3 2014, But The Overall Market Is Still Contracting, IDC Reports

Consumer PC Shipments Helped the Asia/Pacific PC Market in Q3 2014, But The Overall Market Is Still Contracting, IDC Reports

Singapore and Hong Kong, October 20, 2014 – IDC’s preliminary results show that the Asia/Pacific (excluding Japan) PC market increased 8% from last quarter and declined 5% year-on-year in Q3 2014 to reach 26.6 million units, coming in higher than IDC’s initial forecasts.

The region was supported by higher-than-expected shipments in the consumer space in the two biggest markets – China and India. In India, positive consumer sentiment after the elections resulted in high retail walk-ins; while vendors in China pushed volumes in spite of a poor sell-out. ASEAN was a mixed bag with Indonesia, Malaysia, and Thailand experiencing double-digit annual declines, while other countries like Vietnam did well.

“XP migration helped boost commercial PC spending earlier this year,” says Handoko Andi, Research Manager for Client Devices Research at IDC Asia/Pacific. “But in recent quarters, we have seen Microsoft add a lot to the entry-level segment by launching the Windows 8.1 with Bing program. This program has helped consumers buy licensed OS PC in many countries in the region.”

Lenovo retained the top spot with high sequential double-digit growth in most of the markets in the region including China and India. In China, the vendor pushed volumes whereas in India, healthy consumer demand added to its growth. Dell retained the second spot backed by strong entry-level growth in some key emerging markets like India and Vietnam. ASUS came close to its Taiwanese rival Acer. The vendors had good runs in markets like Philippines, Vietnam, Thailand, and Taiwan due to their entry-level notebooks.

Table 1

Asia/Pacific (ex. Japan) PC Shipments by Vendor, 3Q14 (Preliminary) vs 2Q14 and 3Q13

Rank Vendor 3Q14

Market Share


Market Share


Market Share

Year-on-Year Unit Growth
1 Lenovo 27.4% 26.5% 24.6% 5.8%
2 Dell 11.1% 10.4% 10.0% 6.2%
3 HP 10.1% 10.3% 11.5% -16.1%
4 Acer 7.7% 7.5% 8.3% -11.2%
4 ASUS 7.7% 6.7% 6.4% 13.3%
Others 36.0% 38.6% 39.2% -13.2%
Total 100.0% 100.0% 100.0% -5.1%
Source: IDC, Oct 2014

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About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community to make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. In 2014, IDC celebrates its 50th anniversary of providing strategic insights to help clients achieve their key business objectives. IDC is a subsidiary of IDG, the world’s leading technology media, research, and events company. You can learn more about IDC by visiting

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