Allied Telesis Announces Channel Changes Along With Additional Focus

Allied Telesis Announces Channel Changes Along With Additional Focus

Focus on Smart Cities sees new distributor appointed along with increased focus and IP surveillance business

BANGKOK, Thailand, August 20th, 2015 – Allied Telesis, a recognized innovator of smart technologies for an information-driven world, today unveiled its local Ecosystem Partner Strategy to focus on IP surveillance business. Along with the increased focus on IP surveillance business, the organization also announced the appointment of Digitalcom as a new distributor to assist with the organizations Smart Cities initiative.

Allied Telesis Annnounces Channel Changes Along with Additional FocusTeerayut Hongkananukraw, County Manager for Thailand remarked “Our Ecosystem Partner Strategy is about bringing together leading vendors specializing in IP surveillance to enable a better solution for our channel and end users. These partners include organizations such as storage vendor EMC, camera vendor Axis Communications and VMS vendor Milestone Systems. Together with high performance network solutions from Allied Telesis a comprehensive and effective IP surveillance system for customers can be delivered.”

The Ecosystem Partner Strategy is a business direction for Allied Telesis across the Asia Pacific region to deliver comprehensive and effective IP surveillance system to the channel and end users. This segment across the region is projected to enjoy an annual growth rate exceeding 20% with market value of 60 billion baht by the year 2020. For Thailand, the IP surveillance segment will continue to grow in both the government and private sector, particularly in the public transportation and street surveillance sectors which will grow significantly over the next 5 to10 years.

In addition to the Ecosystem Partner Strategy, Allied Telesis has announced the appointment of Digitalcom Co. Ltd. as a new distributor to service the IP surveillance and Smart City segments. Digitalcom is a leading provider of IP surveillance solutions in Thailand and specializes in IT and security products.

“Earlier this year, we have become a Lead Partner in the Smart Cities Council (SCC), an organization of thought leaders that advises cities on ways to thrive as their populations grow, upgrading aging infrastructure with innovative technology and solutions. Allied Telesis is pleased to appoint Digitalcom Co., Ltd. as a distributor and expect this partnership to further our pursuit of the Smart Cities segment.” stated by Teerayut.

Suwich Chitkasemsuk, Managing Director of Digitalcom Co., Ltd. noted “Being appointed as a distributor of a leading global vendor of network products like Allied Telesis is a significant step for us as Allied Telesis’ products meet the demand for quality, high performance solutions. Moreover, Allied Telesis Management Framework (AMF) facilitates improved network management enabling the rapid deployment and replacement of equipment along with reducing the cost and complexity of networking.”

With over 20 years of distributing IT products, Digitalcom’s strengths lie in offering value-added services to customers such as training, sales and marketing supports, post-sales services and designs. Currently, it has over 60 employees with more than half of them being service and support staff.

Teerayut continued, “Today, Allied Telesis is ranked number three in the switch market in Thailand and we project revenue growth of around 30% this year. The overall network market is expected to grow by around10 % with a value of around USD250 million or 7.5 billion baht.”

Allied Telesis products are available through distributors AvantGarde Co., Ltd., Nine Distribution Co., Ltd. and Digitalcom Co., Ltd and authorized channel partners throughout Thailand

About Allied Telesis, Inc.

For nearly 30 years Allied Telesis has been delivering reliable, intelligent connectivity for everything from enterprise organizations to complex, critical infrastructure projects around the globe.

In a world moving towards Smart Cities and the Internet of Things, networks must evolve rapidly to meet new challenges. Allied Telesis smart technologies, such as Allied Telesis Management Framework™ (AMF) and Enterprise SDN, ensure that network evolution can keep pace, and deliver efficient and secure solutions for people, organizations and ‘things’, both now and into the future.

Allied Telesis is recognized for innovating the way in which services and applications are delivered and managed, resulting in increased value and lower operating costs. Visit us online at

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