How content based live video is catching up on Thailand’s Gen Y!
The modern world of technology and social media is evolving so quickly, there is no doubt that it’s a digital age we’re living in! Almost everyone we know are now online, constantly updating their social media feeds and technology has brought us to the stage where many are now live streaming their daily activities. This trend is hugely popular with the younger generations, who have grown up in the digital age where sharing text updates and pictures is ‘the norm’ and it’s just not enough anymore. Thailand’s young crowds are definitely digital savvy and content based live video is catching up on Thailand’s Gen Y!
The popular live video social platform #fame caters to mobile Millennials through an integrated ‘talent-first’ strategy. The #fame community in Thailand has a very creative and vibrant mix of young people who are active members of the live streaming movement. Data from the recent Animoto Online and Social Video Marketing Study, showed that more than 7 billion videos were watched every day on social media, confirming that people of this digital generation are hungry for video. Social networks like #fame are an extraordinarily important part of Millennials’ digital lives, in part because these online communities have become much more than just a way to connect; they have become a part of everyday life.
An active member of #fame’s Thailand community, Mitmitchai, said of his beaming habits, “I always beam whenever I have time; I set beams while I’m on stage performing folk plays so everyone can watch my show and experience different cultures through social media”. Well-known Thai celebrity, Kankanit, who’s a big fan of #fame, said “I like sharing stories through #fame because it’s a convenient way to get in touch with my fans, and the best thing is, I can also set my own beam time.”
The Gen Y population needs constantly evolving creative ways to express themselves on #fame through live beams. This is a generation like no other, it’s the largest generation of them all and with access to huge social networks their vast connections allow them to have a voice that is louder, and more impactful, than any previous generation. #fame is passionate about providing an innovative platform that is engaging and empowering to its users, allowing them the freedom to create original digital content that reaches their audience wherever they are.
#fame is a Live Video Social Platform catering to mobile millennials through an integrated ‘talent-first’ strategy. Individuals, both celebrities and amateurs, can beam live using their phone or desktop and find a ready audience. The audience can chat and interact with their favorite performers through several means including giving virtual stickers and gifts. Popular beams span the entire gamut of entertainment, from music and movies to food, fashion, and comedy. Present as an app as well as on the web (www.fame.live) #fame is a unique live entertainment platform that helps performers build an intimate bond with their audience and keep the audience coming back for more. #fame is set to become Asia’s premier digital entertainment network through its presence across six countries over the next three years.
About TO THE NEW Ventures
60% of the world’s young, social and mobile consumers will reside in Asia by 2020. In a social and mobile-first world, TO THE NEW Ventures is a disruptive Internet products company, creating and operating mobile first businesses. TO THE NEW Ventures specializes in emerging markets, especially fast track Asia – India, ASEAN and China. Its businesses include #fame, an online video platform for talent, American Swan, an online fashion business, Thoughtbuzz, a freemium social analytics and CRM product, Blogmint, a marketplace between brands and bloggers and TO THE NEW Digital, a digital services company. Read more at www.ttnventures.com
Download the #fame app from Google Play and iOS or experience it at www.fame.live