Mitsubishi Motors continues tapping to promote online marketing channel

Mitsubishi Motors continues tapping to promote online marketing channel

Launching new activity “Mirage Be More Cheer More” to unveil new cheering experience Mirage

 Pathumthani (15 June 2016) – Mitsubishi Motors Thailand paces continuously to promote marketing activities with its latest online application to endorse “Mitsubishi New Mirage”. Engrossed in the concept “Be More”, Mitsubishi’s new online activity entitled: “Mirage Be More Cheer More” is launched to welcome the football season for football fanatics in Thailand. With this new web application, users can choose their favorite team, a favorite color of the New Mirage, and a favorite cheering action of the chosen avatar. Then, users can download their face, choose their favorite punch line, save the file and share on their personal Facebook page. Be part of the global football fever and experience a new fun way to cheer on your team from today until July 10th, 2016. Download is available at Mitsubishi Motors Thailand’s web application at: http://www.mitsubishi-motors.co.th/mirage-bemore-cheermore.

 Ms. Anong Suparavong, Corporate General Manager of Mitsubishi Motors (Thailand) Co., Ltd., revealed: “This year, Mitsubishi Motors Thailand taps consistently into carrying out sales and marketing activities for all models of Mitsubishi vehicles. With the company’s latest online campaign: ‘Mirage Be More Cheer More’, the company is aiming for more online engagement from modern consumers and to promote the New Mitsubishi Mirage launched earlier this year under the tagline “Be More”. The new campaign is a fun and exciting way to take part in the global football season, providing a digital cheering platform via a web application. A number of car buyers today search for information available online before making their purchase decision. That’s why we strive to serve customer’s changing lifestyle by emphasizing the importance of our online marketing channels throughout the year.”

Users can participate and experience the new fun way of cheering on your favorite football team by entering Mitsubishi Motors’ web application at http://www.mitsubishi-motors.co.th/mirage-bemore-cheermore. Then, follow these easy steps: 1.) Choose your favorite team (choose 1 from 24 teams), 2.) Choose a favorite color of the New Mirage (from 6 colors: Wine Red, Sunrise Orange, Titanium Gray, Cerulean Blue Mica, White Pearl, and Black Mica), 3.) Choose a favorite cheering action for the avatar (from 12 actions),

4.) Download your face onto the avatar, 5.) Choose your favorite punch line, 6.) Save the file in GIF animation format and 7.) Share the cheering character on your Facebook page. You can also invite your friends to participate and congratulate the winning team of each football match on your social network. The application runs from today until July 10th, 2016.

“Mitsubishi Motors Thailand is confident that we can build a good relationship and deliver new experiences about our products to our customers. Interested car of any model of Mitsubishi vehicles can conveniently register for a test drive appointment through this new web application as well. Apart from the football aspect, this campaign underlines three outstanding characteristics of the ‘New Mitsubishi Mirage’ – Stylish, Smart Safety, and “Saving. Stylish because the New Mirage comes in a new, sportier design that looks cool from every angle outside and within. Following the new concept ‘Spicy Small’, the New Mirage features three new standard colors; Wine Red, Sunrise Orange and Titanium Gray. Smart Safety is an iconic feature of the New Mirage as it is the first eco-car armed with such an advanced safety system. Saving because the car can save up to 23.8 kilometers per liter of fuel*1 – the best in class of its segment (compared with eco cars run on a benzene engine), while its Co2 emission rate is as low as 98 g. per kilometer*2, Ms. Anong concluded.

* 1 : Measured in-house according to UNECE Reg.101 Rev. 02 Combine Mode. (GLX CVT)

* 2 : Measured in-house according to UNECE Reg.101 Rev. 02 (GLX CVT)

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  • Customers interested in viewing or test-driving Mitsubishi’s attractive automotive lineup may request for more information at Mitsubishi dealers nationwide or contact the Mitsubishi Call Center at 1800 900 009 or 02-529-9500 from Mondays to Saturdays from 30 A.M. to 5:00 P.M.
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