Ascend Commerce Chooses Aspect Software for Their Contact Centre Solution

Ascend Commerce Chooses Aspect Software for Their Contact Centre Solution

  • Aspect chosen for its comprehensive suite and flexible solution set
  • Ascend Commerce will leverage technology for business growth

Bangkok, 25 November 2016 – Aspect Software, a leading provider of fully-integrated consumer engagement, workforce optimization, and self-service solutions has announced that it has been chosen by Ascend Commerce for both Inbound and Outbound Contact Centre solutions.

A subsidiary of Ascend Group established in 2015, Ascend Commerce is known for its brand WeMall, Thailand’s e-marketplace; iTrueMart, Thailand’s leading B2C e-commerce retail business; and WeLoveShopping, Thailand’s first and largest C2C e-commerce marketplace, Ascend Commerce aims to become a leading e-commerce player across Southeast Asia. ascend

With an aim to become a household name in Thailand and in Southeast Asia, Ascend Commerce has a mission to grow across all branded categories and emerge a strong leader in the industry.

With this focus on expansion, Aspect was a natural choice for Ascend Commerce because of its complete suite of solutions on Aspect® Unified IP® (UIP) for both Inbound and Outbound Services including Omni Channel Self Service. This is in line with the enhancements planned for the next phase.

Darunporn Jirakitanusorn, General Manager of Ascend Commerce, shared that “Aspect’s flexible and comprehensive solution offers the promise to boost the growth of Ascend Commerce. We have begun the integration from 3 business units and have expanded across 5 business units now. Aspect has built a future roadmap to serve all our customers to provide an engaging experience across various communication channels.”ascend_khun-darunporn_2

About Ascend Commerce

Ascend Commerce is the e-commerce arm of Ascend Group, which was established in 2015 to focus on online businesses across Southeast Asia with a mission to create opportunities for all, through world-class digital platforms and services in order to help improve lives. Ascend Commerce operates a wide variety of e-commerce platforms, including WeMall (, which is Thailand’s e-marketplace that provides the opportunities for brands to have their own online stores through our trusted and proven platform; iTrueMart (, Thailand’s leading B2C e-marketplace, and WeLoveShopping (, Thailand’s first and largest SME2C e-marketplace.

 About Aspect

Aspect helps enterprises break down the walls between people, processes, systems and data sources, allowing organizations to unite around the customer journey. By developing fully native contact center interaction management, workforce optimization and self-service capabilities within a single customer engagement center, we enable dynamic, conversational interactions and create a truly frictionless omni-channel customer experience. Leveraging the agility of our worldwide cloud infrastructure and over 40 years of industry ingenuity, Aspect conveniently and easily connects questions to answers while helping enterprises keep service levels high and operational costs contained. For more information, visit

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