Systech Anti-Counterfeiting Technology Solution Protects Brand Integrity and Consumers
PRINCETON, New Jersey–April 4, 2017–PRNewswire/InfoQuest
Allows Brand Owners to Gain Visibility Throughout the Supply Chain via Smartphone
Systech International, a global technology leader in brand protection solutions, today announced its Spring 2017 Update to UniSecure™. Systech UniSecure is the only proven, non-additive product authentication solution that creates a unique identifier from an existing barcode or QR code. This electronic ‘fingerprint’ cannot be copied or duplicated—no matter how clever the counterfeiter. Furthermore, the solution requires no changes to existing packaging, offers fast implementation, and allows real-time authentication via any smartphone.
The enhancements in this update provide greater visibility to an item’s path through the supply chain, plus better collaboration between brand owners and consumers. UniSecure can now not only trace an item throughout the supply chain and confirm or deny its authenticity, it can also capture, share, and update identity information specific to that item, such as status, geo-location, or shelf placement.
According to Jim Lee, Senior Vice President of Product Management at Systech, “The new features were driven by our customers’ need to have a 360-degree view of their supply chain. UniSecure can communicate the status of an item throughout its lifecycle, and it also allows a brand owner to learn whether an item was diverted, stolen, or dispensed. Patient and consumer safety is now assured using your smartphone – anytime, anywhere.”
UniSecure delivers immediate authentication at a fraction of the cost of alternative solutions. The additive nature of other product authentication solutions requires the re-engineering and/or re-design of packaging, processes, or manufacturing lines. UniSecure leverages existing packaging and requires no modifications to production lines or business processes, saving time to implement and cost to deploy.
“Counterfeiting is a global problem – one enabled through legitimate supply chains and ecommerce marketplaces. Fraudulent products continue to enter the market undetected, and companies are realizing any label or barcode (even those serialized) can be copied. At Systech, we can make a barcode much smarter than it is today,” states Lou Arace, President and Chief Operating Officer at Systech. He continues, “Not only is our solution more cost-effective and easier to implement than additive methods like RFID tags, holograms or foil, UniSecure can empower customer relationship marketing and ultimately improve patient and consumer safety.”
Systech UniSecure is currently being used by dozens of leading pharmaceutical and brand-conscious companies around the globe.