“Thoth Zocial” proves its strength in social data management,
(23 May 2560: Bangkok) Thoth Zocial drives intellectual innovation, emphasizing the success of Thailand Zocial Awards 2017, one of the biggest social award event that everyone is waiting for, at KBank Siam Pic–Ganesha Theatre, 7th floor, Siam Square One, to give away awards to brands and agencies which effectively employ social data to support their customers in every sector.
Mr.Kla Tungsuwan, Chief Executive Officer Committee of Thoth Zocial Co.,Ltd., social information service provider, revealed that the company sees the importance of social media and its influence in every business sector. Thoth Zocial then decided to organize Thailand Zocial Awards 2017 in order to set standard as well as express recognition to brands and agencies for their efficiency in social media use.
“We use Zocial Metric as a standard measure to assess the ability of brands on different social media channels. In addition to fundamental indicators including Interaction, Share, Fan Based and Growth from 4 channels like Facebook, Instagram, YouTube and Twitter that were used last year, we proudly introduce this year the 5th indicator called Sentiment. The latter involves AI (Artificial Intelligence) and Machine Learning in managing a mass scale of ambiguous and abstract data which human is unable to deal with in limited time. Moreover, with the use of the new indicator or Sentiment, irony or sarcasm can be detected for the first time in Thailand.
Also, we offer a stage for brands and agencies to show their smart work in the competition “The Best Social Media Campaign 2017” aiming to drive intellectual innovation and set standard for social media industry. Marketing strategy to approach target market online and effective social media channel used are clearly assessed by social media experts through the following criteria; 1. Work: Efficiency and Outcome of the successful work 2. Wow: Creativity or Innovation blended in the work 3. Impact: Impact or Influence on society and Potential in setting standard for social media industry.
Thailand Zocial Awards 2017 gives away prizes separated in 4 main categories;
1.The Best Brand Performance 2017 categorized by different platforms – 6 awards go to the best performed brands, namely Siam Commercial Bank for its best performance on Twitter, AIS on YouTube, Wall’s on Line, Coca Cola on Facebook, Beauty Buffet on Instagram and Dtac on Pantip.
2.The Best Brand Performance 2017 categorized by business sectors – 12 awards go to Siam Commercial Bank for Banking, FWD for insurance, Sansiri for real estate, Tesco Lotus for retail store, Central for department store, Ford for automobile, Clear shampoo for personal care, SK–II for cosmetics, Air Asia for airline, KFC for retails food, Knorr for FMCG food and Samsung for IT & digital.
3.The Best Social Media Campaign 2017 – 4 awards from the competition go to “The Break–up” campaign from Nautilus, presented by Grey NJ United, “Pad–thai” campaign from The Tourism Authority of Thailand, presented by The Leo Burnett Group Thailand, “Thank you for sharing” campaign from Dtac, presented by The Leo Burnett Group Thailand and “Mai Na–ruk Loey” (Not Cute) from Department of Intellectual Property.
4.Contribution Award for a valuable and honorable person in social media industry – the award goes to Poramet Minsiri, the founder and CEO of Kapook.com.
Mr. Kla added more that “this year, we’re honored to have many celebrities like Ariya Banomyong from Line Thailand, Michael Jittivanich from Google Thailand, Duangporn Prom–on from AdParlor (Twitter Partner Thailand), Apisilp Trunganont from Pantip, M.R. Chalermchatri Yukol from PPTV and Boonyanuch Boonbumrungsub from BBQ Plaza, etc., as our guests who will in the event reveal secrets and share ideas about successful business.”
“The world is changing. Social media takes an important role in our life. The number of users has significantly increased with 2.5 billion social messages over the past year. The figure is another factor to stimulate the economy. Therefore, if you understand well the information on social media, you understand everyone in the world”, lastly said Mr. Kla.