IBM Marks 65 Years of Success in Thailand, Entering New Chapter with Innovation to Support Thai Government and Businesses towards Thailand 4.0

IBM Marks 65 Years of Success in Thailand, Entering New Chapter with Innovation to Support Thai Government and Businesses towards Thailand 4.0

Bangkok, Thailand – 23 November 2017: IBM celebrates 65th years of its operations in Thailand and the success in bringing technology to support the government, education, and business sectors during the past six decades. The company also unveils its readiness in bringing cognitive and cloud platforms to bring organizations to the new era of technology and business. In addition, IBM announces the latest partnership with government, financial, petrochemical, telecommunications, and healthcare sectors, to build innovation and support research and development, in alignment with the Thailand 4.0 blueprint.

65 Years of Progress in Thailand

IBM Corporation set up a representative office in Thailand in 1948, to provide the first agricultural and population census in Thailand. The representative office became IBM Thailand Co., Ltd. in 1952. Over the past six decades, IBM has played an important role in bringing in innovation and technology to enhance the performance of the government, education, and business sectors in Thailand. Examples include:


  • A punched card machine, a data-processing technology, was brought in Thailand for the first time to conduct a population census. The machine subsequently gained popularity and was used to prepare statistics, accounts, and invoices.
  • The first computer was given to the Faculty of Commerce and Accountancy, Chulalongkorn University.


  • System/36 was launched, the first computer system to replace data entry units.
  • The first electric typewriter for both Thai and English was introduced.


  • System/370 was launched, powerful machine to operate on the online system.
  • An online reservation system was developed for Thai Airways.
  • An online banking system was installed on IBM mainframe for the first time in Thailand at Bangkok Bank. IBM had then deployed the online system for nearly all the other banks.
  • The first personal computer (PC) was introduced.


  • The first ATM in Thailand was installed at SCB.
  • The first model of AS/400 was launched.
  • IBM S/390, IBM RISC System/6000, and Personal System 1 were introduced for home users
  • VATsystem was developed on UNIX system for the Revenue Department.
  • IBM was the first international IT company to receive the Royal Garuda, which recognizes its contribution to Thailand.


  • IBM Solutions Delivery Co., Ltd. was founded to provide IT outsourcing solutions.
  • IBM Content Manager OnDemand was installed to store digital files for the first time for C.P. Seven Eleven Public Company Limited.


  • In collaboration with the Software Industry Promotion Agency (SIPA), IBM introduced Service-Oriented Architecture (SOA) to support the establishment of a one-stop service center.
  • E-Learning software was provided to Wang Klai Kangwon School to support its distance learning program.
  • A memorandum of understanding on technological cooperation was signed with the Ministry of Science and Technology, covering several areas including nanotechnology, biotechnology, the use of grid computing in RFID research, food safety, and traceability.
  • The Academic Initiative was officially launched in Thailand, with the first project being implemented at the School of Information Technology, King Mongkut University of Technology Thonburi.
  • A short-term training program for skill development on service, science, management, and engineering (SSME) was launched for the first time in Thailand, to quickly produce and train personnel to have skills in specific fields of IT science.
  • A comprehensive data storage technology, IBM Scale-out File Services (SoFS) was used to support Thailand’s first 3D animation movie, Kan Klauy, produced by Kantana Group Public Company Limited.
  • A Green Data Center was built in collaboration with T.C.C. Technology (TCCT)
  • In 2011, Retailink selected IBM Maximo Enterprise Asset Managementsolution to enable the company to enhance the distribution and provision of parts and maintenance services for more than 40,000 convenience stores – including 7-Eleven – and retail outlets nationwide.
  • The Smarter Cities Challenge project was launched, aimed at employing technologies and skills of IBM experts to solve challenging issues faced by various cities around the globe. In Thailand, the chosen cities include Chiang Mai, Chon Buri, Khon Kaen, and Phuket.


  • In collaboration with nine leading universities, trainings on analytics were held to enhance the capabilities of Thailand’s future generations.
  • Introducing Teacher Tryscience to provide STEM curriculum and courseware to teachers and students in over 200 schools around Thailand
  • IBM ILOG Optimization was installed to increase efficiency and productivity, manage expenses, and reduce loss during production in every plant of KCE Electronics Co,. Ltd, the world’s 5th largest producer of printed circuit boards (PCB).
  • FlashSystem 900 was installed at Solution One, to support the company’s code-under-bottle-cap lucky draw campaign. More than 90 million codes were sent daily, and a total of 600 million bottle caps were sent throughout the duration of the campaign.
  • IBM Watson for Oncology was adopted to improve the treatment of lung, liver, intestine, and breast cancer at Bumrungrad International Hospital.
  • In collaboration with KasikornBank, the Blockchain technology was used to certify original documents for the first time.
  • IBM cloud was installed as the main infrastructure system and innovative platform for Zanroo’s MarTech services, preparing the company for its global business expansion.

In addition, IBM Thailand has launched the online exhibition, titled Today/Tomorrow: Towards Thailand 4.0 (, to display important milestones made in the past 65 years, including innovation and technologies to enhance the performance of every sector going forward.

“We are proud to have been standing by Thailand for a long time and contributing to the success of a number of major projects undertaken by the government, business, and education sectors, which have changed the lives of many Thais for the better. Having received the royal Garuda in recognition of the contribution we’ve made to society was the highest honor bestowed to us for the 65 years of our operations here,” said Parnsiree Amatayakul, Managing Director at IBM Thailand Co., Ltd.

Next step in bringing innovation to help drive government and business section towards Thailand 4.0
During the past 65 years, IBM never stops reinventing itself to develop innovation and technology to bring progress to the world. Over the past several years, IBM has undertaken a top-to-bottom transformation — arguably the most extensive in its history, to bring cognitive, cloud and security, together with the agile model and design thinking, to support business in the era where data has exponentially grown, business models have evolved, and consumer behavior has dramatically changed.
In 2017, the new era of business and computing begins and IBM has brought cognitive and cloud solutions to support the government, financial, petrochemical, telecommunications, and healthcare sectors in Thailand, driving the country towards the Thailand 4.0 blueprint, including.

Government Sector: Cloud computing for CAT’s Smart City Platform

As a leading telecommunications operator and cloud service provider in Thailand, CAT Telecom Public Company Limited (CAT) is committed to providing services that meet all the demands in and add value to the IT industry, preparing itself to support the future growth of customers, both in the public and private sectors.

IBM was engaged to become the first partner to enhance capacity for CAT’s Infrastructure as a Service (IaaS), a form of cloud computing, a project it has undertaken for a long time. Recently, the cooperation between the two has further advanced to cloud managed services, building a competitive advantage for CAT to become a leader in cloud computing service and enhancing its capacity as a provider under the Smart City Platform project, aimed at improving the efficiency of administration of several Thai cities. This move will drive Thailand towards sustainable development, in line with the Thailand 4.0 policy. Phuket was chosen as the first province to pioneer this project.

Financial sector: ‘Agile’ and ‘Design Thinking’ concepts to support digital transformation of a Thai bank

A leading Thai bank has collaborated with IBM Global Business Services, to apply the concepts of Agile and Design Thinking as the guiding methods for its digital transformation, starting from enhancing the efficiency of various processes and systems to incorporating technology into customer-facing services, in order to meet the changing demands and requirements of customers in a digital age.
The recent collaboration has resulted in the adoption of Robotic Process Automation (RPA), to decrease the time spent on documentation-related procedures and repetitive work. Initially, RPA has been applied with 30 work procedures, and it is expected to expand to 100 procedures in the next phase.

Petrochemicals: Watson IoT improves operational performance of PTT gas separation plant in Rayong

PTT Public Company Limited, Thailand’s largest oil and gas producer, is the first company in the ASEAN region to adopt IBM Watson IoT. This technology helps maximize the productivity and operational performance of PTT’s gas separation plant, as well as reducing huge cost from restarting turbines after an outage.

The use of a cognitive system with machine learning capabilities enables PTT decision makers to use insights from hundreds of sensors from multiple systems, together with historical data from performance and maintenance systems, all integrated into one data lake and built on a hybrid data architecture. This helps PTT management and engineers alike to get hourly KPIs and alerts, such as speed vibration of gas turbine, flow pressure for compressor, and more, prior to failure events.
When multivariate anomalies are detected, the predictive maintenance and quality system can quickly prioritize the maintenance operations and trigger maintenance resources to fix problems before outages occur or efficiencies are reduced.

PTT is adopting Watson IoT at a gas separation plant in Rayong, and now plans to expand the use of this technology to all critical equipment of its six gas separation plants.

Telecommunications: Cognitive security operations centers, security solution in the age of big data

A leading Thai telecommunications operator has joined hands with IBM in bringing a security solution known as Cognitive Security Operations Center (SOC) to tackle security threats that are becoming more complex, at a time where a massive amount of data is generated every day.

 SOC does not only prevent access to data, but also has the cognitive ability of the IBM Watson to analyze over 60,000 articles and blogs written by security experts monthly as well as the large volume of data from within and outside the organization. In addition to making an analysis, it will be able to detect a pattern of threats from the network, endpoint, users, cloud system, etc. It will also immediately offer solutions and prevention methods for the organization, before any damage occurs.

 Healthcare sector: Supercomputer for genomic research and development
Chulabhorn Royal Academy has begun, for the first time in Thailand, the research and development in genomics, especially in cancer, dementia and those diseases that have become serious problems in Thailand. The academy expects to leverage the outcomes of the research for better individualized care. Studying genomics means proceeding 200GB of data per individual, which requires the supercomputing processing power.

In 2017, Chulabhorn Royal Academy selected IBM POWER8 for High Performance Computing as system to support its study in genomics. IBM POWER8, developed by IBM Research, will help its researchers in dealing with tremendous amount of genomic data 100 times faster. This will result in shortened genomics study time, allowing researchers to leverage the outcomes for cancer and dementia care, while increasing the quality of life of Thai people.
“The world is entering a new phase of economic change and industrial transformation, driven by a number of simultaneously emerging technologies. As we continue to improve our expertise and innovation that focus on adding value to businesses, we are ready to move with Thai organizations towards opportunities and success in the future,” added Parnsiree.