WESTERN DIGITAL GIVES CONSUMERS A UNIQUE, HASSLE-FREE
SOLUTION FOR DAILY IPHONE BACKUP
New SanDisk iXpand Base Saves Photos and Videos While Charging
Bangkok, Thailand, December 12, 2017 – Western Digital Corporation (NASDAQ: WDC), a global data storage technology and solutions leader, today expanded its award-winning line of iPhone mobile storage solutions with theSanDisk® iXpandTM Base. The new offering is perfect for consumers looking for a convenient way to back up their iPhone photos, videos and contacts. With iXpand Base, there’s no need to change any daily habits, users simply plug their iPhone into the iXpand Base and automatically back up their content while the phone is charging.
According to a recent survey by the company1, more than 85 percent of respondents state iPhone is their primary device for capturing photos and videos. With so much content generated on iPhone, consumers are looking for additional ways to manage data. To encourage more routine external backup, Western Digital combined charging with back up, giving users a seamless and simple solution for backing up their iPhone or iPad.
“iPhone users care deeply about their content and understand the importance of protecting it. Our top priority is to offer convenient solutions like the iXpand Base that fit with people’s everyday habits so they don’t have to change their routine, and never have to worry about losing memories,” said Jim Welsh, senior vice president, Client Solutions, Western Digital.
With up to 256GB2 of local storage, the SanDisk iXpand Base gives consumers plenty of room to automatically save files in their original quality, with no need to pay monthly fees for cloud-based storage3. The iXpand Base is designed with a compact form factor, allowing it to conveniently sit on a nightstand or desk, has a soft rubber top to place a phone and a wrap-around groove to keep a Lighting cable tidy and organized. It is engineered to quickly charge an iPhone with 15W of power while backing up all of its data via the companion iXpand Base app. Restoring backed up content to an iPhone is also fast and easy. Whether restoring to a current phone or a new one, consumers simply plug in, open the iXpand Base app and tap restore to transfer files back to the iPhone.
Pricing and Availability
The SanDisk iXpand Base is available now at select retailers and distributors. The SanDisk iXpand Base has a Manufacturer’s Suggested Retail Price (MSRP) in Thailand of THB1,990/32GB, THB2,990/64GB, THB4,290/128GB, and THB6,990/256GB.
SanDisk mobile storage solutions can be purchased at more than 300,000 retailers worldwide.
About Western Digital
Western Digital Corporation (NASDAQ: WDC) is an industry-leading provider of storage technologies and solutions that enable people to create, leverage, experience and preserve data. The company addresses ever-changing market needs by providing a full portfolio of compelling, high-quality storage solutions with customer-focused innovation, high efficiency, flexibility and speed. Our products are marketed under the HGST, SanDisk and WD brands to OEMs, distributors, resellers, cloud infrastructure providers and consumers. For more information, please visit www.hgst.com, www.wd.com, and www.sandisk.com.
SanDisk, a Western Digital Corporation brand, provides trusted and innovative flash storage products that have transformed the electronics industry. SanDisk’s quality, state-of-the-art solutions are at the heart of many of the world’s largest data centers, and embedded in advanced smartphones, tablets and PCs. SanDisk’s consumer products are available at hundreds of thousands of retail stores worldwide.
This news release includes forward-looking statements, including the expected availability and performance of the SanDisk iXpand Base and its features, availability, and their benefits to customers. There are a number of risks and uncertainties that may cause these forward-looking statements to be inaccurate including, among others: volatility in global economic conditions; business conditions and growth in the storage ecosystem; impact of competitive products and pricing; market acceptance and cost of commodity materials and specialized product components; actions by competitors; unexpected advances in competing technologies; our development and introduction of products based on new technologies and expansion into new data storage markets; risks associated with acquisitions, mergers and joint ventures; difficulties or delays in manufacturing; and other risks and uncertainties listed in the company’s filings with the Securities and Exchange Commission (the “SEC”), including our most recently filed periodic report to which your attention is directed. We do not intend to update the information contained in this release.
1Western Digital “iPhone Usage Survey” of 790 respondents, June 2017
21GB = 1,000,000,000 bytes. Actual user storage less.
3iXpand Base app and iOS 10 or above required. Available for download from the App Store.
©2017 Western Digital Corporation or its affiliates. All rights reserved. Western Digital, SanDisk, the SanDisk logo and iXpand are registered trademarks or trademarks of Western Digital Corporation or its affiliates in the US and/or other countries. Apple, Lightning, and iPhone are trademarks of Apple Inc, registered in the U.S. and other countries. All other marks are the property of their respective owners.
Western Digital Technologies, Inc. is the seller of record and licensee in the Americas of SanDisk® products.