Wiko launches new mobile View2 Pro and View Max at affordable price
Targeted sells 1.8 millions devices and rising market share to 15%
Wiko, a French smartphone, launches a range of View Series :View2 Pro and View Max. Both are equipped with an even greater and smarter camera, a larger display allowing for a wider viewing experience, premium design and features that meet all discerning smartphone users’ requirements – at a price that is value for money. The manufacturer projects to sell 1.8 million devices in Thailand this year, with marketing share will be increased to 15%.
“Wiko has been very successful in the past several months both in terms of sales volume and revenue which were not different from what we expected. This year we are certain that the overall sales of Wiko smartphones will continue to grow due to the strength of the brand known for its combination of style, technology, quality and affordable price,” said Anat Watchinda, CEO Wiko Mobile (Thailand) Co., Ltd.
He revealed that “We project to sell 1.8 million smartphones that will generate an estimated revenue of 3.6 billion baht at the end of 2018.”
This year, Wiko will as part of the company’s consumer focus strategy, Wiko users will enjoy a unique smartphone experience that offers the best value for money especially in aspects of quality and price through more than 4,000 outlets within Wiko’s nationwide distribution network. We will also introduce “Shop in Shop” marketing approach for improved customer experience. Here, Wiko’s trained staff is in place to attentively provide customers with useful advice and assistance. And to create greater confidence in the brand, customers are allowed to try their favorite smartphone models before making a buying decision. Wiko plans to expand its footprint under this concept to 50 outlets nationwide by the end of this year.
A series of marketing activities will be launched to tie consumers closer to Wiko brand and products. Additionally, what has always been a priority is its after-sale service that defines a service schedule for each customer. Experienced technicians are available to provide Wiko phone troubleshooting, repair and service within 1-2 hours. Phone replacement service is also available in the event that phone repair is longer than 24 hours.
The two additions to the View Series, View2 Pro and View Max, will be available at shops at the end of May. Highlighted features of the View2 Pro include a large 6-inch full-view display with an aspect ratio of 19:9. Its 16MP + 8MP rear dual camera offers 120° wide-angle lens perfect group shots. The 16MP front camera offers beautiful selfie shots that look natural even in low-light conditions. Other distinctive features are the Face Unlock facial recognition system that works very fast with high precision as well as video stabilization system developed for no worry about shaky videos. This model is available in two colours: anthracite and gold.
The View Max has a large 5.99-inch display with an aspect ratio of 18:9. Its 4,000mAp battery allows users to make the most of their Wiko smartphones throughout the day. Vibrant and beautiful photography can be created through 5MP front camera while 13MP rear camera gives sharp and stunning pictures even in low-light conditions. Multitasking can also be processed smoothly in conjunction with improved security as a result of the innovative Fingerprint and Facial Unlock recognition systems. Designed with technology and simple luxury in mind, this model is available in three colours: anthracite, gold and cherry red.
Waraporn Pensukchai, Marketing Manager, gave more details about this year’s marketing strategy. She said, “This year’s marketing communication will concentrate on building brand awareness. Our presenters will get more engaged in customer marketing activities in addition to awareness through offline and online media. To strengthen the Wiko brand image that is known for its design quality, competitive pricing and impressive customer service, we will also add new channels for communication with customers and the general public through cinema ads on Major Ceneplex screens nationwide. We expect to spend about 132 million baht on these marketing activities for the first half of this year and continue to appoint Kimberley Anne Tiamsiri as the presenter for the continuity of our brand awareness building effort.”
Moreover, Wiko’s main focus is on brand experience that provides customers with a higher level of exclusivity and thank them for their support as members of the Wiko Family. The brand will also expand into new markets and customer bases by launching more customer marketing activities. These are, for example, a campaign titled “Stand a Chance to Win Big Prize for Every Purchase of Your Favorite Wiko” which was held last month to reward customers with prizes with a total value of more than 3 million baht. Participants in this campaign have the right to participate in the “Share and Ride with Wiko” event led by the presenter Kimberley in June this year. More special activities and events will be kicked off in the coming months to give Wiko’s customers a fantastic experience. Wiko View Series